Pay Per Click (PPC) Internet Marketing Program

Pay Per Click (PPC) marketing helps many companies to more effectively broaden their exposure to those using the web. Two of the largest PPC providers are Google and Yahoo. They offer PPC programs that use keywords and key phrases to target a specific market segment.

Prime Visibility delivers web-focused ad copywriting and submits customized titles and descriptions for specific a keyword or key phrase to create a high Click-Through-Rate (CTR) by those reading the ad. Geographic Targeting Google AdWords has become highly defined with the release of their "customized targeting" option.

Google AdWords, Yahoo and other Pay Per Click providers such as Miva (formerly FindWhat), Kanoodle, Enhance, and Mamma.com display the PPC ads above the natural search engine rankings in a Sponsored Section; or mixed within the top natural rankings. Sometimes, the PPC ad content is in a separate box - normally to the right of its regular Natural Search Engine Results for a predetermined cost per click (CPC).

The success of an ad within the PPC advertising campaign is determined foremost by relevancy. If the ad describes what your audience is looking for, then they are more likely to click on your ad and turn into a potential customer. Although Google and Yahoo use different bidding models to attain your position, it is your ad's relevancy that will ultimately determine its' success.

Keyword Research
The foundation of any Pay Per Click campaign is your keyword selection - the words that you are going to be bidding on. Once we thoroughly understand your business, services and unique selling points, we'll conduct meticulous research to determine what keywords your potential customers are typing into the search engines. They might not be what you think! Having a quality keyword list will enable us to write Pay Per Click ad copy that includes those keywords, thereby enticing people to click on your ad.

We can also include negative keywords in your keyword list. If you specify a negative keyword, your ad will not be displayed when the negative keyword is typed in. Negative keywords prevent unqualified click-through charges. Negative keywords can be especially important if you are including a very broad keyword term. For instance, if you are offering a widget that is not free, you would not want your PPC ad to appear when someone types in "free widget". If your ad did appear when "free widget" was typed in, someone might click on it thinking your product was free and then immediately leave your site. You would be wasting money on an unqualified prospect.

Pay Per Click Ad Copy and Configuration
With Pay Per Click ads, there are strict character limitations to follow so the text needs to be as powerful as possible. When we write Pay Per Click ads, we combine our clients' targeted keywords with compelling, superlative-free, direct response copy. The call to action is always to get the person to click through to the site. The landing page must back up whatever the ad is offering and entice the reader to make a purchase, sign up for a subscription or contact the client. Pay Per Click ads can focus on offers, geographic locations, a particular demographic, brands or anything else that is unique to what you offer and what your customers are searching for. Different ads should be written for different keyword phrases. For instance, if you are bidding on five different brand names, you should have five different versions of your ad, each one focusing on a different brand. Satisfy the searcher and you'll be rewarded with higher conversion rates.

Yahoo Search Marketing
We have all heard: Location - Location - Location! In Pay-Per-Click Marketing the mantra is: Position - Position - Position! The more search engines your listings appear on, the more customers you attract. And Yahoo lists your business in the search results on six of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.

Google AdWords Expand PPC Advertising Reach
AdWords helps you reach your Internet marketing goals, regardless of your company size. To maximize the number of times your ad is shown throughout the day, set your daily budget to the amount we recommend during the campaign creation process. Google is known for delivering the highest number of 'Impressions' i.e. visitors viewing the ad, however, this does NOT mean the click-through-rate on your ad will be high. Ad text and title have the greatest impact on the click-through-rate (CTR) for any keyword or key phrase.

Other Pay-Per-Click (PPC) Providers
We also recommend that clients consider utilizing other Pay-Per-Click providers' programs with Miva (formerly FindWhat), Kanoodle, Enhance, and Mamma.com. These sources provide lower cost per click options and the ads are served to variety of Search Engines.

For more information about any of our Web marketing services, please contact us